Privacy Policy

Last Updated: November 2025

Fishing Enthusiasts Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fishingenthusiasts.co.uk and use our services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account on our platform
• Subscribe to our newsletter
• Contact us through our contact form
• Participate in our Fishing Skills Test mini-game
• Leave comments or reviews on articles
• Make inquiries or request customer support

This information may include:

• Name and contact information (email address, phone number)
• Postal address (if provided)
• Account credentials (username, password)
• Game statistics and FS points data
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Device identifiers
• Cookies and similar tracking technologies

1.3 Third-Party Information

We may receive information about you from third-party services, including:

• Google Analytics (website usage statistics)
• Google AdSense (advertising preferences)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Provision: To provide, maintain, and improve our website and services
• Game Functionality: To track your FS points, game progress, and achievements
• Communication: To respond to your inquiries, send newsletters, and provide customer support
• Personalisation: To personalise your experience and deliver relevant content
• Analytics: To analyse website usage and improve our services
• Legal Compliance: To comply with legal obligations and protect our rights
• Marketing: To send promotional materials (with your consent where required)

3. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we process your personal data based on:

• Consent: When you have given clear consent for us to process your data
• Contract: When processing is necessary for the performance of a contract
• Legal Obligation: When we need to comply with a legal obligation
• Legitimate Interests: When processing is necessary for our legitimate business interests

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share data with third-party service providers who perform services on our behalf, including:

• Hosting and cloud storage providers
• Analytics services (Google Analytics)
• Email service providers
• Payment processors (if applicable)

4.2 Google Services

We use Google services that may collect and process your data:

• Google Analytics: To analyse website traffic and user behaviour
• Google AdSense: To display personalised advertisements
• Google Maps: To display location information on our contact page

For more information about how Google uses your data, please visit:

• Google Privacy Policy
• How Google uses information from sites

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information. For detailed information about our use of cookies, please see our Cookie Policy.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights Under UK GDPR

As a data subject, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us using the information provided in Section 10.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your data, we will securely delete or anonymise it.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data in accordance with UK GDPR requirements.

10. Children's Privacy

Our services are not directed to individuals under the age of 13 (or 16 in the UK where applicable). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Information

13. Data Processing Details

13.1 Categories of Personal Data

We process the following categories of personal data:

• Identity Data: Name, username, profile information
• Contact Data: Email address, phone number, postal address
• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent, click patterns, navigation paths
• Game Data: FS points, game statistics, achievements, scores
• Marketing Data: Preferences for receiving marketing communications
• Communication Data: Messages sent through contact forms, email correspondence

13.2 Processing Activities

Our data processing activities include:

• Account creation and management
• Game progress tracking and FS points calculation
• Website analytics and performance monitoring
• Customer support and communication
• Newsletter and marketing communications (with consent)
• Fraud prevention and security monitoring
• Legal compliance and regulatory reporting

13.3 Data Sources

We obtain personal data from:

• Directly from you when you provide information
• Automatically through your use of our website
• Third-party services (Google Analytics)
• Publicly available sources (where relevant and lawful)

14. Automated Decision-Making and Profiling

We may use automated decision-making processes, including profiling, for the following purposes:

• Game Recommendations: To suggest games and content based on your preferences
• Personalised Content: To tailor website content to your interests
• Ad Targeting: To display relevant advertisements (with your consent)
• Fraud Detection: To identify and prevent fraudulent activities

You have the right to object to automated decision-making and profiling. To exercise this right, please contact us using the information provided in Section 12.

15. Data Breach Notification

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority without undue delay, and in any event within 72 hours of becoming aware of the breach, where feasible.

Our notification will include:

• Description of the nature of the breach
• Categories and approximate number of data subjects concerned
• Likely consequences of the breach
• Measures taken or proposed to address the breach

16. Third-Party Data Processors

We use the following categories of third-party processors:

16.1 Hosting and Infrastructure

• Cloud hosting providers for website and data storage
• Content delivery networks (CDN) for website performance

16.2 Analytics and Marketing

• Google Analytics for website usage analysis
• Google AdSense for advertising services
• Email marketing platforms for newsletter distribution

16.3 Customer Support

• Customer support platforms for managing inquiries
• Live chat services (if applicable)

All third-party processors are contractually obligated to:

• Process data only in accordance with our instructions
• Implement appropriate technical and organisational security measures
• Comply with UK GDPR requirements
• Notify us of any data breaches

17. Special Categories of Data

We do not intentionally collect or process special categories of personal data (such as data revealing racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless you explicitly provide such information and we have obtained your explicit consent or have another lawful basis for processing.

18. Data Subject Rights - Detailed Information

18.1 Right of Access (Article 15 UK GDPR)

You have the right to obtain confirmation as to whether or not we process your personal data, and if so, to access that data and receive a copy. We will provide:

• The purposes of processing
• The categories of personal data concerned
• The recipients or categories of recipients
• The retention period or criteria for retention
• Your rights regarding the data

18.2 Right to Rectification (Article 16 UK GDPR)

You can request correction of inaccurate or incomplete personal data. We will update your information promptly upon verification.

18.3 Right to Erasure (Article 17 UK GDPR - "Right to be Forgotten")

You can request deletion of your personal data when:

• The data is no longer necessary for the original purpose
• You withdraw consent and there is no other legal basis
• You object to processing and there are no overriding legitimate grounds
• The data has been unlawfully processed
• Deletion is required for legal compliance

18.4 Right to Restrict Processing (Article 18 UK GDPR)

You can request restriction of processing when:

• You contest the accuracy of the data
• Processing is unlawful and you oppose erasure
• We no longer need the data but you require it for legal claims
• You have objected to processing pending verification

18.5 Right to Data Portability (Article 20 UK GDPR)

You can receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller, where technically feasible.

18.6 Right to Object (Article 21 UK GDPR)

You can object to processing based on legitimate interests or for direct marketing purposes. We will stop processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

18.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing before withdrawal.

19. Exercising Your Rights

To exercise any of your rights, please:

• Email us at [email protected]
• Include your full name and email address
• Specify which right(s) you wish to exercise
• Provide proof of identity if required

We will respond to your request within one month. If the request is complex or we receive multiple requests, we may extend this period by up to two additional months, and we will inform you of the extension.

20. Fees for Data Subject Requests

We will not charge a fee for exercising your rights unless your request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request. We will inform you of any fees before processing your request.

21. Supervisory Authority

If you have concerns about how we process your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

22. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for significant changes)
• Displaying a notice on our website

Your continued use of our Service after changes become effective constitutes acceptance of the updated Privacy Policy.