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Cookie Policy

Last Updated: December 2025

This Cookie Policy explains how Fishing Enthusiasts Ltd ("we", "us", or "our") uses cookies and similar tracking technologies on our website fishingenthusiasts.co.uk (the "Service"). This policy should be read in conjunction with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies allow a website to recognise your device and store some information about your preferences or past actions.

2. How We Use Cookies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve and personalise your experience
  • Analyse website traffic and usage patterns
  • Display relevant advertisements
  • Ensure website security and prevent fraud

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as they are necessary for the Service to work.

Examples:

  • Session management cookies
  • Security cookies
  • Load balancing cookies

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way our website works.

Examples:

  • Google Analytics: Tracks website usage, page views, and user behaviour
  • Performance monitoring cookies
  • Error tracking cookies

For more information about Google Analytics cookies, visit: Google's Cookie Policy

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.

Examples:

  • Language preference cookies
  • User interface customisation cookies
  • FS points and game progress cookies

3.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Examples:

  • Google AdSense: Displays personalised advertisements based on your browsing history
  • Retargeting cookies

For more information about Google AdSense cookies, visit: Google Advertising Privacy & Terms

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements on and through the Service.

4.1 Google Services

We use the following Google services that may set cookies:

Service Purpose Cookie Types
Google Analytics Website analytics and usage statistics Performance cookies
Google AdSense Displaying personalised advertisements Targeting/Advertising cookies
Google Maps Displaying location maps Functionality cookies

For detailed information about how Google uses cookies, please visit: Google Cookie Policy

5. Cookie Duration

Cookies can be either "session" or "persistent" cookies:

  • Session Cookies: Temporary cookies that are deleted when you close your browser. They are used to maintain your session while browsing our website.
  • Persistent Cookies: Remain on your device for a set period or until you delete them. They help us remember your preferences and improve your experience on return visits.

6. Your Cookie Choices

You have the right to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

6.1 Browser Settings

You can control cookies through your browser settings. Here are links to instructions for popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

6.2 Opt-Out Tools

You can also opt out of certain cookies using the following tools:

  • Google Analytics Opt-Out: Google Analytics Opt-Out Browser Add-on
  • Google AdSense: Google Ad Settings
  • Network Advertising Initiative: NAI Opt-Out Page

Note: If you choose to disable cookies, some features of our website may not function properly, and your experience may be affected.

7. UK Cookie Law Compliance

In accordance with UK law (Privacy and Electronic Communications Regulations 2003, as amended), we are required to obtain your consent before placing non-essential cookies on your device. We provide a cookie consent mechanism that allows you to accept or reject non-essential cookies.

Essential cookies that are strictly necessary for the website to function do not require your consent under UK law.

8. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted. As a result, we do not currently respond to DNT browser signals or mechanisms.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.

10. Detailed Cookie List

Below is a comprehensive list of cookies we use on our website:

10.1 Strictly Necessary Cookies

Cookie Name Purpose Duration Type
session_id Maintains user session and login state Session First-party
csrf_token Security token for form submissions Session First-party
cookie_consent Stores your cookie preferences 1 year First-party
fs_points_data Stores FS points and game progress 1 year First-party

10.2 Performance and Analytics Cookies

Cookie Name Purpose Duration Type
_ga Google Analytics - distinguishes users 2 years Third-party (Google)
_ga_* Google Analytics - session state 2 years Third-party (Google)
_gid Google Analytics - distinguishes users 24 hours Third-party (Google)
_gat Google Analytics - throttles request rate 1 minute Third-party (Google)
performance_data Tracks website performance metrics 30 days First-party

10.3 Functionality Cookies

Cookie Name Purpose Duration Type
language_pref Stores your language preference 1 year First-party
theme_preference Stores your display theme preference 1 year First-party
game_settings Stores your game configuration 6 months First-party
user_preferences Stores various user interface preferences 1 year First-party

10.4 Targeting and Advertising Cookies

Cookie Name Purpose Duration Type
__gads Google AdSense - ad delivery 13 months Third-party (Google)
__gpi Google AdSense - ad performance 13 months Third-party (Google)
IDE Google DoubleClick - ad targeting 2 years Third-party (Google)
test_cookie Google DoubleClick - checks if cookies are enabled 15 minutes Third-party (Google)
ad_personalization Stores ad personalization preferences 1 year First-party

11. Cookie Consent Management

11.1 Consent Mechanism

When you first visit our website, you will see a cookie consent banner. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences

11.2 Managing Your Consent

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in the footer
  • Accessing your account settings (if logged in)
  • Clearing your browser cookies and revisiting the site

11.3 Withdrawing Consent

You can withdraw your consent for non-essential cookies at any time. This will not affect the lawfulness of processing based on consent before withdrawal.

12. Local Storage and Similar Technologies

In addition to cookies, we may use other storage technologies:

  • Local Storage: Stores data locally in your browser (e.g., game progress, preferences)
  • Session Storage: Stores data for the current session only
  • IndexedDB: Client-side database for storing larger amounts of data
  • Web Beacons: Small images used to track email opens and page views
  • Pixel Tags: Similar to web beacons, used for tracking

These technologies are subject to the same privacy and consent requirements as cookies.

13. Third-Party Cookie Policies

For detailed information about how third parties use cookies, please review their policies:

  • Google: Google Cookie Policy
  • Google Analytics: Google Analytics Cookie Information
  • Google AdSense: Google AdSense Cookie Information

14. Cookie Expiration and Deletion

14.1 Cookie Lifespan

Cookies have different lifespans:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain until expiration date or manual deletion
  • First-Party Cookies: Set by our domain
  • Third-Party Cookies: Set by external domains (e.g., Google)

14.2 Automatic Deletion

Cookies are automatically deleted when they expire. You can also manually delete cookies through your browser settings at any time.

15. Impact of Disabling Cookies

If you disable cookies, certain features may not function properly:

  • You may need to log in repeatedly
  • Your preferences may not be saved
  • Game progress may not be tracked
  • Personalised content may not be available
  • Some website features may be unavailable

16. Mobile Applications

If we develop mobile applications, they may use similar tracking technologies. This Cookie Policy applies to mobile applications, and we will provide additional information in the app's privacy settings.

17. Updates to Cookie List

We regularly review and update our cookie usage. This list may change as we add new features or work with different service providers. We will update this Cookie Policy to reflect any significant changes.

18. Contact Us

If you have any questions about our use of cookies, please contact us:

Fishing Enthusiasts Ltd

123 Thames Street

London, SW1A 1AA

United Kingdom

Email: [email protected]

Phone: +44 (0) 20 7864 0035

Business Hours: Monday - Friday, 9:00 AM - 6:00 PM GMT

Fishing Enthusiasts Logo Fishing Enthusiasts

Your expert platform for fishing equipment and virtual entertainment. Discover the latest gadgets, test your skills, and explore the best virtual fishing experiences.

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Contact Information

  • Email [email protected]
  • Phone +44 (0) 20 7864 0035
  • Address 123 Thames Street
    London, SW1A 1AA
    United Kingdom
  • Hours Mon-Fri: 9:00 AM - 6:00 PM GMT
About FS Points: FS (Fantasy Score / Funny Score / Fortune Sparks) - in-game points used on the platform to evaluate skills and achievements in virtual fishing. These points represent your progress and success in our fishing skills tests and challenges. FS points have no real-world monetary value and cannot be exchanged for money, goods, or services.

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